Although many people do not realize it, every business needs a sales process. The sales process is simply a list of what comes next. Most organizations start their business by marketing to prospects and existing customers. They put out a message announcing something new, something exciting, or something very valuable, and hope to interest people [...]

Every business person knows the value of marketing. As Henry Ford once said, nothing happens until something is sold, and the reality is that nothing is sold unless people are motivated to buy it. But getting people motivated to buy your product or service is not necessarily easy and in fact can be downright difficult. [...]